Children really love to spend time with their family and they love and thrive on the attention of their parents. I like the expression they use in the book - your children need your "relaxed attention."
2. Realistic expectations about gifts
Your kids will be disappointed if you allow them to set their own expectations based on commercials or other influences in their lives. If their expectations are set accurately, then they more likely to be excited about what they do get. I am lucky as my kids are young and they don't watch television commercials. My oldest is starting to ask for things he sees that his friends have though so I think we are moving into a time where we have to think about this more.
3. An evenly paced holiday season
Space out your special activities over one or two weeks. Basically don't start the build-up too soon and don't end it too abruptly.
4. Reliable family traditions
The book explains that traditions enrich the holiday memories and give kids lots of comfort. I'd add that once you find things that are fun for the family why not keep them up. Once I find something we like, I like to stick with it. It is more comfortable for me and less work too.